Narcissists experience failure as a threat to their very existence but simultaneously use it as a tool for self-enhancement. Their coping strategies—ranging from grandiose reframing and victimization to emotional detachment and devaluation—reveal a fragile psyche desperately protecting a false self. Understanding these mechanisms not only illuminates narcissistic behavior but also helps in managing relationships and interactions with narcissistic individuals. Narcissist: I Never Fail, Defeat Not an Option